ROI Calculator

100% Free · Client-Side

Calculate Return on Investment (ROI) and Net Profit with visual charts. Export professional PDF reports for your Advertising (PPC) and Email Marketing campaigns.

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The Marketer's Guide to ROI

Return on Investment (ROI) is the ultimate metric for business success. It doesn't just measure how much revenue you're generating—it measures how much profit your marketing spend is actually putting in your pocket. Calculate and download PDF reports of your campaigns instantly.

Key Features

Profit Breakdown Chart

Visually see exactly where your revenue goes: Campaign Cost vs. Cost of Goods Sold (COGS) vs. Net Profit.

Download PDF Reports

Export professional, branded ROI reports with 1-click to share with clients or stakeholders.

The Formula

// Standard ROI Formula

ROI = ((Revenue - Cost) / Cost) * 100

// ROAS (Ad Spend)

ROAS = Total Revenue / Ad Spend

Why it Matters?

Budget Allocation

Identify which channels deserve more investment and which should be cut.

Channel Comparison

Directly compare the profitability of social ads vs. email campaigns.

Scalability

Spot high-performing campaigns early and scale them up to maximize returns.

Accountability

Prove the bottom-line value of marketing efforts to stakeholders.

Frequently Asked Questions

1. What is a good ROI for digital marketing?

While it varies by industry, a 5:1 ratio (500% ROI) is often considered the benchmark for many eCommerce and B2B companies. A 2:1 ratio is usually the 'minimum viable' to cover other operational overheads beyond marketing spend.

2. How is the Advertising ROI (ROAS) different?

ROAS (Return on Ad Spend) measures the gross revenue per dollar spent on ads. ROI takes it further by considering other costs (labor, software, cost of goods). ROAS looks at ad effectiveness, while ROI looks at bottom-line profitability.

3. What should I include in 'Campaign Cost'?

For a true ROI calculation, include not just the ad spend, but also creative production costs (graphic design, video), software fees, and the labor cost of the team managing the campaign.