ROAS Calculator
Calculate your Return on Ad Spend (ROAS) and compare it against industry benchmarks. Get specific insights for Google Ads, Meta, TikTok, and more to optimize your advertising efficiency.
Ad Campaign Data
Used to calculate your Break-even ROAS. Most businesses need at least a 1:1 ROAS to be profitable at this margin.
Google Ads Benchmark
An average ROAS for Google Ads is around 4:1. Top performers often reach 6:1 or higher.
Advertising Performance
Enter ad spend and revenue to calculate your platform ROAS
Understanding ROAS (Return on Ad Spend)
ROAS is a marketing metric that measures the amount of revenue your business earns for each dollar it spends on advertising. For example, if you spend $1 on ads and it generates $4 in revenue, your ROAS is 4:1 (or 400%).
ROI vs. ROAS: What's the Difference?
ROAS looks specifically at ad effectiveness. It's revenue divided by ad spend.
ROI looks at the bottom-line profitability. it considers all costs (labor, software, cost of goods) in addition to ad spend.
How to Improve Your ROAS?
Optimize Landing Pages
Refine Targeting
A/B Test Creatives
Negative Keywords
Platform Benchmarks (2025-2026)
| Platform | Avg. ROAS | Typical Good ROAS |
|---|---|---|
| Google Ads | 4:1 | 6:1+ |
| Meta (FB/IG) | 3.5:1 | 5.25:1+ |
| TikTok | 3:1 | 4.5:1+ |
| 2.5:1 | 3.75:1+ | |
| 3.8:1 | 5.7:1+ |
* These are general benchmarks. "Good" ROAS depends entirely on your specific profit margins and customer lifetime value (LTV).
Frequently Asked Questions
1. What is a good ROAS for my business?
A 'good' ROAS depends on your profit margins. Typically, a 4:1 ROAS ($4 revenue for $1 spend) is considered the industry benchmark for profitability. However, if your margins are slim, you may need a 6:1 or higher.
2. How is ROAS different from ROI?
ROAS measures gross revenue per dollar spent on advertising specifically. ROI (Return on Investment) considers all business costs including labor, tools, and cost of goods sold (COGS) to measure overall profitability.
3. What is Break-even ROAS?
Break-even ROAS is the point where your ad revenue equals your total costs (Ad spend + COGS). It is calculated as 1 / Gross Margin %. For example, with a 50% margin, your break-even ROAS is 2.0.