UTM Link Generator
Generate campaign URLs with UTM parameters for tracking. Supports all standard UTM tags with real-time preview and QR code generation.
Campaign Configuration
UTM parameters allow you to track the effectiveness of your marketing campaigns in Google Analytics.
Your Tracked URL
Enter your website URL to generate the tracked link
What is a UTM Link Generator?
UTM parameters are tags added to URLs that tell analytics tools (like Google Analytics) where your traffic came from and which campaign drove it. This tool generates clean UTM-tagged URLs from your inputs and lets you copy or share them instantly.
UTM Parameters Explained
| Parameter | Example Value | What It Tracks |
|---|---|---|
| utm_source | google, newsletter | Where the traffic came from |
| utm_medium | cpc, email, social | Marketing channel/medium |
| utm_campaign | summer-sale-2025 | Specific campaign name |
| utm_term | running+shoes | Paid keyword (for search ads) |
| utm_content | hero-banner, cta-btn | Specific content variant/creative |
Common Use Cases
- Track traffic from email newsletters vs. social media posts
- Compare performance of different Google Ads keywords
- Identify which influencer or affiliate partner drives the most conversions
- A/B test two creatives with different
utm_contentvalues - Track clicks from offline QR codes (print, TV, packaging)
Frequently Asked Questions
1. Do UTM parameters work with all analytics platforms?
Yes — UTM parameters are supported by Google Analytics, GA4, Plausible, Fathom, Adobe Analytics, Mixpanel, and most other web analytics tools.
2. Should I use lowercase values for UTM parameters?
Yes — UTM values are case-sensitive in analytics. "Google" and "google" will appear as separate sources. Use consistent lowercase and hyphens (e.g., email-newsletter) across all campaigns.