UTM Link Generator
Generate campaign URLs with UTM parameters for tracking. Supports all standard UTM tags with real-time preview and QR code generation.
Campaign Configuration
UTM parameters allow you to track the effectiveness of your marketing campaigns in Google Analytics.
Your Tracked URL
Enter your website URL to generate the tracked link
What is a UTM Link Generator?
UTM Parameters Explained
| Parameter | Example Value | What It Tracks |
|---|---|---|
| utm_source | google, newsletter | Where the traffic came from |
| utm_medium | cpc, email, social | Marketing channel/medium |
| utm_campaign | summer-sale-2025 | Specific campaign name |
| utm_term | running+shoes | Paid keyword (for search ads) |
| utm_content | hero-banner, cta-btn | Specific content variant/creative |
Common Use Cases
- Track traffic from email newsletters vs. social media posts
- Compare performance of different Google Ads keywords
- Identify which influencer or affiliate partner drives the most conversions
- A/B test two creatives with different
utm_contentvalues - Track clicks from offline QR codes (print, TV, packaging)
Frequently Asked Questions
1. Do UTM parameters work with all analytics platforms?
Yes. UTM parameters are a universal standard supported by Google Analytics (GA4), Adobe Analytics, Matomo, Plausible, Fathom, and most other modern web analytics tools.
2. Why should I use lowercase for UTM values?
UTM parameters are case-sensitive. In Google Analytics, 'Email', 'email', and 'EMAIL' would be treated as three separate mediums. Using consistent lowercase ensures your data remains clean and easy to analyze.
3. What is the difference between utm_source and utm_medium?
utm_source identifies the specific platform or site (e.g., google, facebook, newsletter). utm_medium identifies the high-level channel or marketing activity (e.g., cpc, social, email, referral).
4. Can I use spaces in my UTM parameters?
It is technically possible (browsers will encode them as %20), but it is not recommended. Spaces can make URLs look messy and occasionally cause issues with certain platforms. Use hyphens (-) or underscores (_) instead.
5. Will UTM parameters affect my SEO rankings?
No. UTM parameters are used for tracking purposes and do not directly influence search engine rankings. However, you should always use canonical tags on your pages to ensure search engines know which version of the URL to index.