Ads Character Counter
100% Free · Client-Side
Ensure your Google Ads and Facebook Ads copy perfectly fits within strict character limits before publishing.
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Google and Facebook Ads Character Counter
Writing ad copy that fits perfectly within platform limits is critical for campaign success. Use this tool to ensure your Google Ads and Facebook Ads text is optimized and won't get truncated.
Platform Limits
Google Ads Limits
Headlines are strictly limited to 30 characters. Descriptions are limited to 90 characters. You cannot exceed these hard limits.
Facebook Ads Limits
Facebook is more flexible, but recommends Primary Text under 125 chars, and Headlines/Descriptions under 27 chars to avoid truncation on mobile feeds.
Frequently Asked Questions
1. What are the character limits for Google Ads?
Google Search Ads allow up to three headlines of 30 characters each, and up to two descriptions of 90 characters each. Exceeding these limits will prevent you from saving the ad.
2. What are the character limits for Facebook Ads?
For Facebook (Meta) Ads, the recommended limits are: Primary Text (125 characters), Headline (27 characters), and Description (27 characters). You can write more, but text beyond these limits is likely to be truncated on mobile devices.
3. Does punctuation count towards character limits?
Yes, every character including spaces, punctuation marks, and symbols counts towards the character limit.